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Did you know that 73 percent of shoppers are more likely to buy a product if they know it is certified natural? Natural is becoming more popular as people begin to realize what the large companies are putting into our products. Gone are the days that a product label goes unread or noticed. People want/need natural products they can trust in.
- Contain at least 95 percent natural ingredients or those coming from natural sources (excluding water);
- Avoid ingredients with health risks;
- Do not use animal testing; and
- Include biodegradable or recycled material in the packing.
“Natural products are increasingly preferred by people looking for healthier options,” said Cara Welch, Ph.D., senior vice president of scientific and regulatory affairs at the Natural Products Association. “The Natural Seal helps shoppers find natural products that meet a certain standard. In fact, I buy them for my family!”
With hundreds of personal care products certified with the Natural Seal, shoppers have many options for treating friends and family to natural products—including cosmetics, lotions, bath salts, shampoos, and more.